Meet Gloria Asio Omaswa, President Museveni’s new Principal Private Secretary (PPS)

On Tuesday March 21, President Yoweri Museveni appointed Gloria Asio Omaswa as his new PPS. According to the presidency, the PPS heads the private office and household of the President, which makes Omaswa the overall coordinator, supervisor, and manager of the related staff and functional units.

She replaces Dr. Kenneth Omona who was appointed the Minister of State for Northern Uganda.

According to her LinkedIn profile, Gloria Asio Omaswa is the chief executive officer of Kedajo, an agency that provides strategic management and communication services.

Omaswa, who has been in the communications industry for over 20 years, obtained an Honorary Bachelor of Law from Makerere University in 2002, later joining the Law Development Center for a diploma in legal practice. In 2010, she obtained a master’s in communication from Virginia Commonwealth University.

Omaswa started as a copywriter at QG Saatchi & Saatchi, which she left to join ZK TBWA Kenya, after which she moved to the Foundation for Innovative New Diagnostics in Switzerland as a branding intern and then The Martin Agency as a strategist. She has been the CEO of Kedajo since September 2021.


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